Brand Guidelines

Utopia Group
Brand Assets

Resources for presenting the Utopia Group brand consistently and with care.

01 - Naming

The Name

Our brand name is Utopia Group - always two words, capitalized. Our registered legal name is Utopia UGX Group Ltd, which appears only in legal and contractual contexts.

In public-facing communication - press, partnerships, and product materials - use "Utopia Group." Never abbreviate to "UG." Refer to products by their full names (Sronu, myPathway.app, Asetena Pa, Open Ordinal), not "Utopia's [product]."

02 - Logo

The Mark

The Utopia Group mark is an organic, flowing symbol representing human potential and upward movement. Always give it room to breathe - never crowd it with other elements. The amber square version is the primary logo. The white mark on transparent is for use on dark or colored backgrounds.

Primary - Dark bg

Primary - Mid bg

Primary - Light bg

Mark only - Amber bg

Icon / Favicon - Circle variant

Download

03 - Colors

Brand Colors

Our brand system uses three core colors only: Amber, Ink, and Cream. Use Amber for emphasis, Ink for structure and text, and Cream for light surfaces and contrast.

Amber

#D4A853

Primary accent and highlights

Ink

#1A1814

Primary text and dark surfaces

Cream

#F9F6F1

Light background and contrast

04 - Typography

Type System

Cormorant Garamond is used for headings - editorial, warm, and distinctive. DM Sans handles body copy and UI text, with clear readability at small sizes.

Display - Cormorant Garamond

We build ideas that make life better.

Cormorant Garamond - Light 300 / Regular 400 / Italic

Body - DM Sans

Utopia Group begins with a core goal: to make thoughtful ideas come to life. We're a small, curious team that loves solving problems through design and technology from Accra, Ghana - for the world.

DM Sans - Light 300 / Regular 400 / Medium 500

05 - Usage

Do's and Don'ts

The mark is a living part of our identity - treat it with intention. Utopia Group brand assets are proprietary and may not be altered or used to imply affiliation without written permission.

Use the logo on clean, uncluttered backgrounds with enough breathing room.
Use the amber version on dark or neutral surfaces and the white mark on amber or dark surfaces.
Keep the logo proportions intact when resizing.

Don't

Do not place the logo on busy backgrounds where it competes with other elements.
Do not recolor, stretch, rotate, or add effects to the mark.
Do not use the logo to imply affiliation or endorsement without written permission.